About Us
Our parent company Niche Jewellery has been operating in Essex, London and Suffolk since 2005. A family run jewellery business, we work with leading jewellery brands alongside developing our own jewellery designs.
Our customers wanted simplified, transparent information about diamonds and wedding jewellery. So we listened. We're here to help with the honest truth about diamonds and how to get the best engagement ring, wedding ring or eternity ring for you.
Or let us guide you through the process of designing your own ring, acting as your advocate the whole way.
How we got here
We've always loved jewellery. From humble beginnings working with antique jewellery and emerging designers, through more than a decade of owning and running big brand franchises like Swarovski and Pandora.
We're now wholly focused on our independent jewellery boutique in Leigh-on-Sea which includes the stunning diamond caspule collection you see here.
We're not a closed doors establishment with a doorbell. We're a fresh and modern store with a dedicated area for trying and designing diamond rings.
Design with us
Introducing Diamond Concierge: Your Personal Guide. We've chosen a selection of the most beautiful and cost effective diamond engagement rings and wedding rings for our capsule collection which you'll find here online.
But if you're looking for something a little different, Niche Diamonds takes your diamond journey to the next level with our diamond sourcing and ring design service.
Think of it as a diamond ring concierge service, to guide you through the process and find the best value for money when creating your dream ring.
This service is completely free of charge and there's no pressure to buy. We can provide this service in store or over telephone, email or WhatsApp. Just contact us to get started.
Questions?
Contact us with your query and we'll aim to call or email you back within 24 hours. Feel free to let us know your preferred time and method of contact if you like. Or give the store a call on 01702 480 898 to speak to the team today.